The newest single from Nairobi-born, Los Angeles-based artist Binoy, “POPular,” is a track that challenges expectations and blends genres in a way that is both vibrant and intimate. Released as part of the deluxe edition of his debut album, The Great Alone, “POPular” is a dynamic exploration of identity—one that blends African, South Asian, and queer influences into a singular, electrifying sound. It's a dance track with depth, offering an exploration of both personal vulnerability and triumphant self-acceptance.
In the track’s creation, Binoy reveals his battle with feeling like an outsider during his youth and his desire to be accepted. “POPular” is more than just an anthem for the dance floor—it’s an emotional journey of self-discovery and embracing uniqueness. The song acknowledges past insecurities but ultimately encourages the listener to lean into their individuality. In doing so, Binoy delivers a message that resonates far beyond the realms of pop music.
What sets “POPular” apart is the stunning fusion of genres that speaks directly to Binoy’s diverse heritage. The African beats provide an infectious foundation, while the South Asian instrumentation adds complexity and texture. The queer dance music elements bring the song into the present moment, creating a track that feels both modern and timeless. There’s an energy in the song that’s contagious, pushing listeners to dance while also offering moments of reflection.
Binoy’s multi-instrumentalist and production skills come to the forefront in “POPular.” Each layer of the track has been carefully crafted to capture the essence of his multicultural influences while maintaining a sense of cohesion. The bold and layered production elevates the song’s themes of empowerment and belonging, inviting listeners to embrace their true selves without fear.
“POPular” is a turning point for Binoy—an artist who has always been committed to carving his own path. This track signals a new era of self-acceptance and creative freedom. As he finds his place in the world, “POPular” marks the beginning of a new phase in his musical evolution, one that promises to continue defying expectations and exploring the limitless possibilities of sound.