The latest single "Shade On Me" from Thelen Creative (feat. C. Joleene) has a short lofi animated film to accompany it. The song itself is so damn infectious and groovy, and the film makes for the perfect visual partnership. Let's take a closer look...
About The Project
This Lofi animated short is written & produced by Thelen Creative with animation by Dedisuseno of Java, Indonesia. The film features the vocals of Los Angeles based artist C. Joleene (Wilton Felder, Jazz Crusaders / Stevie Wonder) with instrumentation by Thelen and Naomi Baraban on bass guitar. Audio is mastered by Simon Gibson at Abbey Road Studios, London. England with Production assistance provided by Stephen Fong at Acumen Productions, Oakland, California and Hayden Hallatt Music, Denver, Colorado.
Thelen Creative is an award-winning audio & visual collective focusing on Music & History. George Thelen has served numerous audio / visual projects including as Host of a 2x regional EMMY award-winning educational TV series, Producer of a museum podcast series, Project Manager for one of the first museum only smartphone apps, Producer / Music Supervisor of CreaTV Citizen Journalist Award-winning television documentary airing on the nations’ largest PBS affiliate and Co-Producer of song landing on the initial 2021 Grammy ballot.
Our Thoughts
This video makes for very moreish eye candy. Its striking and bold visual identity pairs beautifully with the song. Flashes of cobalt blue, blood red, yellow and purply taupe are set against a black backdrop. Animations featuring an island, a woman in sunglasses, man in a trench coat, sunset over moving ocean, waves crashing against a rock and thunder are all amongst the varying and entertaining clips of animation we see. They fit so well with each moment of the track, and the video overall serves to bring to life this very memorable song. This short 'Shade On Me' is sure to resonate with many viewers and entice people of all ages. A must-listen and a must-watch!